PKRA 2008 Canada the riders, for the riders- is the philosophical credo that the Association governs itself by. It is through a democratic structure that Guidelines are drawn up, more specifically, by Rider vote. At all levels Rider involvement is called upon. This includes the Guideline determinations and Tour venue selection decision making. Through the processes, obvious consideration is given to the value of important relationships that must be developed and nurtured. Notwithstanding, are the very important relationships to Organizers, Industry, Media and Sponsors- all of which are necessary ingredients to the Sports success. This inter-dependant nature makes all bodies equally responsible in obtaining the world audience that will ground the Sport and drive the market.